Campaign: Find Your Magic

TOV: To sound like an older brother or solid friend, but without sounding judgemental or condescending.

Mission: To help young Gen Z feel more confident about self-care and heading into the dating world.

Two more things to add: These were SEO-led articles to please excuse any clunky headlines. Also, I am not responsible for how my work is formatted in these screenshots. I’m more than happy to read any of them aloud to you so that every italicised stress for emphasis or line-break for comedic timing shines through.