App

This is an example of when I tried writing content tags (e.g. Episode 1) for the App and Smart TV UI for The Staircase. It launched with three episodes and I suggested throwing copy out the window to create a ‘takeover’ of NOW’s homepage. I also wrote the synopsis, but I’m more interested in showing off my eye for design here.

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One of my favourite content tags that I wrote at NOW. The brand TOV was all about sounding like a fan, which was easy because I am a fan. The Aussie GP started at 6am and so I decided to have a bit of fun with the tag by congratulating other people for waking up and turning on their TV to watch it live. And in one of the more egotistical moments of my life, I searched Twitter to see if anyone had noticed it. Turned out that a few did.

I considered a celebratory shoey but decided against it.

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